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Wealth
Consumer Ratings
Ratings by Brand
Rating Methodology
Insurance Awards
IFA Awards
Funds & ETFs
Gatekeeper Selection
Featured Houses
Manager Library
Top Leaderboard
Annual Awards
Pensions
Top Rated MPF Funds
Top Rated Providers
Annual Awards
Solutions
Sustainability Tracker
KPIs & Metrics Report
Analytic Dashboard
Brand Tracker
Bespoke Research
Forum
Gatekeeper Forum
Sustainable Wealth Forum
Company
About Us
Advisors and Judges
Contact
Benchmark Wealth Management Awards 2021 – Submission
Category: Ad of the Year
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Submission ID
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We are looking to award ONE AD that stands out this year between the period of June 2020 and May 2021. The ad is designed to connect with its target audience emotionally. It is believable and memorable, and somewhat disruptive. Yes, it's that simple. This ad could be a print ad, an outdoor ad, an ad on the radio, or one designed for social media.
1. Does the firm state that it has responsible marketing practices and/or transparent product labeling?
Yes
No
2. What is the Net Promoter Score (NPS) over the past three years?
2020
2019
2018
3. What was the purpose of this Ad? (Please select all that apply)
Product
Branding/Rebranding
Client Acquisition
Recruitment
Industry Messaging
Education
Others
ad_q1_other
4. How was the ad being conceptualized?
5. What was the story of the ad message, and what was the significance of the message?
6. Was there a significant impact intended for the story, and did you accomplish that mission?
7. How did the ad tie with the brand, and how was it aligned with the customers?
8. How successful was the ad recall, and what was the measurable R.O.I.?
Please upload copies of the collateral and other materials that can help demonstrate the success of your campaign
Drop files here or
Select files
Max. file size: 50 MB.
Please paste the URL of your videos for the campaign