We’ve extracted more than 300,000 posts from HK social media mentioning a wide variety of words and concepts relevant to insurance, shown below. This includes posts regarding the main insurance provider brands, and we’ve filtered out a massive amount of noise in the data.

The Social Monitoring Study includes: 

• + Access to >300,000 social verbatim
• + Access to Customized Brand Map and bespoke clusters
• + Customized Report showing industry narratives and the brand's positioning
• + Bespoke Report delivery by Benchmark's CEO and brand map specialist

After several rounds of refining the data, applying AI-based narrative analytics, we are able to:

• • -understand insurance in the wider context of how people talk about their employment, their investments, and their government.
  • -understand the narratives adjacent to insurance and the possible points where insurance may intersect with issues that matter to people.  As a result, not all the texts in the analysis mention insurance
  • -separate non-insurance-specific “brand maps” are available for selected providers to help them understand the relationship between insurance and other dimensions of the parent brand
  • -see verbatim comments improve understanding of people’s sentiment towards the brand
  • -start with the widest angle lens to identify the unexpected connections to insurance
  • -focus more tightly on the topics most closely associated with insurance

2,000 Individuals with existing insurance relationships. The survey has targeted three markets – namely, Hong Kong and Mainland Visitors Customers (MVC) who have made insurance policy/product purchases in Hong Kong).  Respondents must hold at least one of the following insurance policies/products: Whole Life, Universal Life, Annuity, Term-Life, Investment-Linked, Critical Illness, or Health & Medical.

The Respondent Survey package includes:

+ Access to >2,000 respondents verbatim 
+ Customized and bespoke Survey questions
+ Customized Report showing product usage, client satisfaction, agent alignment, and digital satisfaction
+ Bespoke Report delivery by Benchmark's CEO and survey report and specialist

Respondent Survey Study:  USD 12,500

The deep-dive analysis will reach the following objectives:

• • -Take a rigorous top-down approach to evaluate the practices of wealth management operators to safeguard investors’ interests.
  • -Bottom-up effort to stimulate investors’ interests and improve financial literacy when choosing the right providers.
  • -Driving compelling propositions within the community to create measurable impacts and social responsibilities.
  • -Better understand the “as-is” state of the insurance industry today and the overall perception, awareness, and exposure to the Insurance landscape
  • -Identify insurance opportunities across three target markets Hong Kong and Mainland Visiting Clients  and how they interact with insurance products, and identify the knowledge and servicing gaps
  • -Benchmark the industry from the eyes of clients with insights into active insurance relationships of clients, prospective or non-prospective insurance (future) relationships of clients

I.  Media Outreach Package – Hong Kong

• 1,000 words distribution for English and Traditional Chinese with complimentary translation
• 2  pictures in the Press Release
• Online news posting to more than 140 online news websites including Infocast, Quamnet, Sina, Yahoo, Hong Kong Business Times, MorningStar, AP, Dow Jones Factiva, AFP

II.  Social Media Campaign – including:

• Filming, Editing, and Production
• Edit to 5 bite-size videos x 15 min
• Editorial Writeup for the Benchmark Kiosk and social media blogs
• 1 x blog, 2 x Facebook posts
• A post-campaign report

IIIa.  Gap Analysis Study – Social Monitoring

• Access to >300,000 social verbatim 
• Access to Customized Brand Map and bespoke clusters
• Customized Report showing industry narratives and the brand's positioning
• Bespoke Report delivery by Benchmark's CEO and brand map specialist

IIIb.  Gap Analysis Study – Respondent Surveys

• Access to >2,000 respondents verbatim 
• Customized and bespoke Survey questions
• Customized Report showing product usage, client satisfaction, agent alignment, and digital satisfaction
• Bespoke Report delivery by Benchmark's CEO and survey report and specialist

IV.  Logo Licensing:

• Three customized winning logos
• Logos licensing for 1 year
• One generic logo for marketing
• Three customized winning trophies

Leader Pack: USD 28,800

I.  Media Outreach Package – Hong Kong

• 1,000 words distribution for English and Traditional Chinese with complimentary translation
• 2  pictures in the Press Release
• Online news posting to more than 140 online news websites including Infocast, Quamnet, Sina, Yahoo, Hong Kong Business Times, MorningStar, AP, Dow Jones Factiva, AFP

II.  Social Media Campaign – including:

• Filming, Editing, and Production
• Edit to 5 bite-size videos x 15 min
• Editorial Writeup for the Benchmark Kiosk and social media blogs
• 1 x blog, 2 x Facebook posts
• A post-campaign report

III.  Gap Analysis Study – Social Monitoring

• Access to >300,000 social verbatim 
• Access to Customized Brand Map and bespoke clusters
• Customized Report showing industry narratives and the brand's positioning
• Bespoke Report delivery by Benchmark's CEO and brand map specialist

IV.  Logo Licensing:

• Two customized winning logos
• Logos licensing for 1 year
• One generic logo for marketing
• Two customized winning trophies

Gold Pack: USD 23,000

I.  Media Outreach Package – Hong Kong

• 1,000 words distribution for English and Traditional Chinese with complimentary translation
• 2  pictures in the Press Release
• Online news posting to more than 140 online news websites including Infocast, Quamnet, Sina, Yahoo, Hong Kong Business Times, MorningStar, AP, Dow Jones Factiva, AFP

II.  Social Media Campaign – including:

• Filming, Editing, and Production
• Edit to 5 bite-size videos x 15 min
• Editorial Writeup for the Benchmark Kiosk and social media blogs
• 1 x blog, 2 x Facebook posts
• A post-campaign report

III.  Logo Licensing:

• One customized winning logo
• Logo licensing for 1 year
• One generic logo for marketing
• One customized winning trophy

Value Pack: USD 12,000